Jessica Arevalo

Giving Tuesday is a global day of charitable giving that encourages people to support causes they care about through donations.

 

Since joining DCARA (Deaf Counseling Advocacy & Referral Agency), I’ve been involved in organizing Giving Tuesday campaigns. As Marketing Director, I wanted to bring a fun and engaging twist to attract more people to donate, so I introduced several creative ideas.

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Theme:

Each year, we select a design theme that aligns with DCARA’s branding colors. For example, we’ve used geometric shapes and real paper cut designs to create a unique visual identity for our campaign.

 

Gifs & Stickers:

I designed a series of playful GIFs to include in our videos, website, and marketing materials, particularly targeting the ASL community to increase engagement and make our content more eye-catching.

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Donor Appreciation Gifts:

After several successful campaigns, I decided it was time to introduce donor appreciation gifts. The goal was to show gratitude and encourage donors to continue their support in the future. With DCARA celebrating its 61st anniversary, I wanted to create something unique that would evoke nostalgia and truly represent DCARA. After sketching a few designs, I developed a gift that had a positive impact on our community and was attractive enough to inspire future donations.​

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Role: Illustration & Visual Identity

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dcara.org/givingTuesday2023