Giving Tuesday
Giving Tuesday is a global day of charitable giving that encourages people to support causes they care about through donations.
Since joining DCARA (Deaf Counseling Advocacy & Referral Agency), I’ve been involved in organizing Giving Tuesday campaigns. As Marketing Director, I wanted to bring a fun and engaging twist to attract more people to donate, so I introduced several creative ideas.
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Theme:
Each year, we select a design theme that aligns with DCARA’s branding colors. For example, we’ve used geometric shapes and real paper cut designs to create a unique visual identity for our campaign.
Gifs & Stickers:
I designed a series of playful GIFs to include in our videos, website, and marketing materials, particularly targeting the ASL community to increase engagement and make our content more eye-catching.​​
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Role:
Tools: Adobe Illustrator, Premiere Pro, Procreate
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